Programme

Applause please
OKC Palach Rijeka, September 4th – 6th 2017

Programme

‘Applause please’ is intended for managers and persons in charge of marketing, sales and audience entertainment in cultural organisations/institutions, directors, employees of ECoC agencies that are preparing to implement the title, as well as for the partner organisations of Rijeka 2020.

Programme
4th September 2017
9:00 – 9:15 Registration & coffee
9:15 – 9:45 Opening sessionGreeting & presentation of Rijeka 2020 (Emina Višnić, CEO, Rijeka 2020, Irena Kregar-Šegota, Development and Strategic Partnerships Director, Rijeka 2020 Tanja Kalcic, Classroom / Capacity Building Programme Manager)
9:45 – 10:30LectureIntroducing audience development (Alessandra Gariboldi, Fitzcarraldo, Italy)
10:30 – 10:45Q&A
10:45 – 11:00Coffee break
11:00 – 11:45LectureLiving theatre Audiences (Armelle Stépien, PR and audience development consultant, France)
11:45 – 12:00Q&A
12:00 – 13:30Examples of good practiceExamples of good practice relating to target groups // Children as audience and the cinema (Slobodanka Mišković, Art-kino, Croatia) // Teenage audience and contemporary theatre (Alma R. Selimović, Bunker, Slovenia)
13:30 – 14:15Lunch
14:15 – 16:45WorkshopCreating and executing a cultural mediation project (Armelle Stépien, PR and audience development consultant, France)
WorkshopFirst things first! - What you need to have in place and working effectively before you commence audience development (Paul Bogen, Olivearte, UK)
16:45 – 17:00Coffee break
17:00 – 17:30Comments, questions, discussions, conclusions
19:00 Cultural programme
5th September 2017
9:00 – 9:15 Check-in
9:15 – 10:00Lecture Audience development planning: between idea and reality (Alessandra Gariboldi, Fitzcarraldo, Italy)
10:00 – 10:15Q&A
10:15 – 11:00LectureOrganisational change and audience centricity: European perspectives (Cristina Da Milano, ECCOM, Italy)
11:00 – 11:15Q&A
11:15 – 11:30Coffee break
11:30 – 12:15LectureThe value in evaluation (Jonathan Goodacre, The Audience Agency, UK)
12:15 – 12:30Q&A
12:30 – 13:45Examples of good practiceExamples of good practice relating to artistic forms and transformation of institution // Building an Audience through the Transformation of Institution (Tijana Palkovljević, Matica Srpska, Srbija) // Putting audiences at the heart of the museum experience: examples of good practice (Sofia Tsilidou, NEMO, Hellenic Ministry of Culture and Sports, Greece) // From audience to readers (Mika Buljević, Booksa, Croatia) //
13:45 – 14:30Lunch
14:30 – 17:00WorkshopAudience development as a way towards cultural democracy (Niels Righolt, Danish Centre for Arts & Interculture)
WorkshopSegmenting and prioritizing (Alessandra Gariboldi, Fitzcarraldo and Cristina Da Milano, ECCOM, Italy)
17:00 – 17:15Coffee break
17:15 – 17:45Comments, questions, discussions, conclusions
19:00Cultural programme
6th September 2017
9:00 – 9:15 Check-in
9:15 – 10:00LectureAudience development as a way towards cultural democracy (Niels Righolt, Danish Centre for Arts & Interculture, Denmark)
10:00 – 10:15Q&A
10:15 – 12:30PanelECoC audience development Facilitated by Paul Bogen // This I tell you brother, you can't have one without the other. Or maybe you can? (Agata Etmanowicz, Impact Foundation, Poland) // European Capital of Culture: A unique opportunity for Expanded Audience Engagement (Mary McCarthy, National Sculpture Factory, UK)
12:30 – 13:15Lunch
13:15 – 17:00WorkshopAudience development planning (Alessandra Gariboldi, Fitzcarraldo, Italy and Jonathan Goodacre, The Audience Agency, UK)
WorkshopHow to write a successful Creative Europe, Culture sub-programme application (Paul Bogen, Olivearte, UK)
17:00 – 18:00Check-outComments, questions, discussions, conclusions
19:00Final gathering
7th September 2017
10:00 – 16:00WorkshopWho is our audience, (and who's not?) - Researching audience can be super fun! (Agata Etmanowicz, Impact Foundation, Poland)